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SHENZHEN, Sept. 20 (Xinhua) -- "00:00" -- an ice cream packaging design, carries the meaning of "both the beginning and the end." The ice creams, in the forms of an iceberg, a flame, and a pill, correspond to climate warming, sharp forest decline and health, respectively.
The design, made by inDare Design Strategy Limited, won the German iF Design Gold Award in 2021. The company has received the "Red Dot: Best of the Best" award three times and one iF Design Gold Award since 2016.
"These top industrial design awards have brought us both glory and growth," said Levo Chen, founder of the company.
Chen was a designer for a Hong Kong company for five years before relocating to south China's Shenzhen, Guangdong Province, to start his own company in 2015.
"If I have an idea, I can go to the electronics market, visit some factories and get some samples before I make a product prototype, probably by the next day." Chen said Shenzhen, which is located in the Pearl River Delta region with its developed manufacturing capacity, provides fertile soil for industrial design.
He said that Hong Kong's financial, tourism and retail industries are very advanced, but that there are relatively few opportunities in the fields of digital and electrical appliances. Shenzhen has given him a suitable stage to display his talents.
Shenzhen, a city known for its "copycat products" about a decade ago, now has won the largest number of German top industrial design awards in China for 11 consecutive years.
This year's Red Dot Product Design and iF Design Award lists show that Shenzhen has won more than 600 awards, accounting for about a quarter of the total in China.
The award-winning designs included Skyworth G90, a gaming monitor equipped with a large 48-inch 4K OLED screen, and Innozen's physical aids for disabled children, which have helped about 230 children in China.
By entering and participating in top industrial design awards competitions and events, China's companies can learn from others and keep moving forward, said Feng Changhong, president of the Shenzhen Industrial Design Profession Association.
Liu Liang, founder and CEO of Shenzhen-based Califor Design Company, believed that good industrial design can double the benefits of products and make people's lives better and more convenient.
In his company's exhibition hall, Red Dot award winners such as a foot mouse specially designed for disabled users, a splash-proof nail clipper, and a hot water bottle suitable for the blind all convey such a design concept.
In 2008, Shenzhen became the first city in China to be awarded the title "City of Design" by UNESCO. Since 2012, numerous local companies with strong innovation ability have developed rapidly, such as Huawei, TCL, Mindray Medical, Hytera and Skyworth.
Up to now, there are more than 150,000 industrial designers and more than 1,400 professional industrial design companies in Shenzhen, more than half of which are high-tech companies.
In 2021, the total output value of Shenzhen's industrial design hit 15.6 billion yuan (about 2.25 billion U.S. dollars), up 16 percent from the same period in 2020 and accounting for half of the country's total.
Shenzhen has won a total of 1,825 iF Design Award awards and 1,176 Red Dot Product Design Award awards since 2012 and international recognition of Shenzhen's design strength and excellence has been increasing, said Feng.
In 2013, the only overseas exhibition hall of the iF Design Award was launched in Shenzhen.
Reasons behind the launch included Shenzhen's openness and inclusiveness, policy support from the local government, its developed manufacturing industry and the presence of numerous young designers, according to Ralph Wiegmann, CEO of iF International Forum Design, organizer of the design competitions. ■